Inside Secrets of Successful

Learn the tricks of the trade to grow your author brand and attract eager fans.

Have you ever browsed competing titles on Amazon with innumerable reviews and triple- or double-digit sales ranks and wondered: What's their secret?

You know you need to crack the code to see the same level of success, but you’re probably feeling perplexed as you wonder how you can:

• Grow your following and convert casual readers into devoted fans.
• Take steps to make your book standout among a sea of competition so that it’s more likely to get noticed on Amazon.
• Ensure that your book is above reproach before you set out to get it into the hands of reviewers.
• Entice creators to talk about your work so that readers take notice.
• Become an established author whose new releases rocket up the sales charts.

With so many questions swirling through your head, it all must seem intimidating and overwhelming.

After all, when you chose this path for the love of writing, you probably never imagined that so much of your success depends upon a multitude of factors beyond simply producing a good book.

But, the reality is that publishing your book and then sitting back and waiting for sales is a surefire way to fail.

If that realization has set in, then you’re probably feeling lost and wondering what to do next.

Well, what if I told you that you have the power to steer your success story toward a happy ending?

But first, you need to learn what the bestsellers know. And they’re not telling.

Their tried-and-true methods are closely guarded, and successful authors don’t want you to know how to compete, because what you don’t know can’t hurt them.

After all, the more informed you become, the more likely you are to topple their position on the charts.

Conversely, as a self-publishing insider myself, I don’t like to watch authors struggle to achieve their dreams.

And, it's for that reason that I'm sharing the Inside Secrets of Successful Self-Publishers in this course.

I was like you once. I had a dream of self-publishing success, but I had no idea where to begin; much less how to make that dream a reality.

After years of trial and error, coupled with endless hours of research, self-study, and experimentation not only did I see my publishing dream become a reality—I also managed to learn what bestsellers know, but don’t want to share.

It was a long, grueling process going it alone, but the success that I achieved, and the knowledge that I gained, made all of the effort worthwhile.

I know from experience how tough self-publishing can be when you’re figuring it out all by yourself. And, I would hate to see you toil away for years on your own in an attempt to get ahead.

That’s why I’m spilling the tea.

And, armed with these closely guarded secrets, you’ll have the roadmap you need to build your author brand and attract more fans as you progress toward becoming a self-publishing success story.

Here's a sneak peek at what will be revealed as I pull back the curtain and usher you into the inner circle.

🧠 Beyond Words: Why the Right Mindset Matters

You’ll discover the pivotal role mindset plays in your self-publishing journey so that you can come to understand how a simple shift in perspective can make the difference between failure and success, and why embracing the right attitude is imperative.

💻 A Symbiotic System for Success

As an author looking to get ahead, you’ll learn how your success hinges on two crucial elements: crafting a compelling book that readers are eager to buy and harnessing a particular resource that can amplify engagement and set you up to establish a solid fan base. With this dynamic duo, you will be able to form the foundation upon which your success is built.

📚 Strategic Manuscript Preparation: Maximize Quality and Market Impact

As this secret unfolds, you’ll learn the vital aspects of delivering a top-tier manuscript, including key topics such as publishing a book that meets market demand, refining through meticulous editing, and harnessing the power of a particular set of additional pages that have the power to spur reader engagement.

🎨 The Art of Captivating Presentation: Design, Description, and Conversion

This secret will help you discover the essential elements of captivating presentation so that you can attract prospective readers. From professionally designed covers to compelling book descriptions, learn how to optimize your book’s visual appeal and persuasive power to maximize conversion potential.

Authors often create an outline for their book only to jump into self-publishing without a game plan.

I created Inside Secrets of Successful Self-Publishers for all of you authors out there who have poured your heart into your book. And then, after typing “The End,” were hit with the staggering realization that there is so much more to do to succeed, but you have no idea where to start or how to get ahead.

In each section of the course, another inside secret of successful self-publishers will be revealed, so that you will never be left wondering what to do next. Go ahead and explore the full course outline to learn more about what’s in store.

Course Curriculum

Welcome to the Course
Module One
Module Two
Module Three
Module Four
Module Five
Module Six
In Closing

Here's what else you'll get when you accept this invitation to become a Bookland insider:

🧭 A roadmap you can use as you navigate your self-publishing journey

As I guide you through the Inside Secrets of Successful Self-Publishers, I won’t hold anything back. I walk you through what you need to do to prepare before publication so that you start on solid footing, as well as what you can do after launch to spur support from your fans and ensure continued success.

👩‍🏫 In-depth instruction without overwhelming

I understand that the intricacies of self-publishing can feel overwhelming at times. However, this text-based course offers clear and accessible guidance on essential topics to help you navigate the publishing process. From optimizing your book’s presentation for maximum impact, mastering Amazon marketing, cultivating your fan base, and leveraging the power of a mailing list, you’ll gain invaluable insights to help you propel your publishing journey forward.

👪 One-on-One Consultation Is Just a Call Away

In addition to the wealth of information provided in this course, you’ll also have the opportunity to upgrade your experience so that you can speak with me one-on-one. Simply choose this add-on to book a consulting call if you ever feel like you need a bit of guidance or someone to act as a sounding board to discuss the self-publishing questions that you’re facing.

Meet Your Instructor

Hi, I’m Heather Wallace. I’ve been in the business of self-publishing for over two decades, both as the founder of H.R. Wallace Publishing and as one of Reedsy’s top marketers.

Since 2002, I’ve published a catalog of books and, as a result, I’ve known the elation of five-figure months and earning hundreds of dollars just over lunch.

Self-publishing truly changed my life.

And, following my success, I made a commitment to give back to the self-publishing community by sharing what I know.

As a result, my consultations have helped clients land on the top of Amazon’s charts thanks, in part, to the well-researched metadata and winning descriptions that I provide as well as the wealth of knowledge that I impart.

And, by sharing what I know, I want to arm YOU with the wisdom you need so that you too can experience the thrill of seeing your books succeed.

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Praise from Past Clients

"Heather is exceptional. She is an expert in marketing. I highly recommend her."

"Heather was amazing, exceeding my expectations in every way."

"Heather provided a huge amount of details and tips and advice, which is perfect for a marketing novice like me."

If you're still hesitant to take part in the course, it may be because you're thinking:

“I’m going to get overwhelmed”

I’ve worked with authors at all stages, from beginners to more seasoned veterans, and my approach is always the same—educate without overwhelming. I make a point of guiding authors by the hand so that they never feel out of their depth.

And, because each secret revealed in the course is presented in a bite-sized piece, you can progress through each lesson with ease, never feeling bogged down by information overload.

“This is going to be too technical”

With the right support and guidance, the technical side of self-publishing doesn’t need to be scary. With patience, and the right mindset, absolutely anyone can tackle the process of self-publishing, And, because some of the technical tasks can (and should) be outsourced, you don’t need to feel overly concerned about getting sidelined by technology.

“I’m too busy”

I realize that your time is precious, but if you want to see real results, then you must make a commitment to yourself and your book’s success. Successful self-publishers know this and that’s a key factor to the results that they are able to see. So, if you aren’t able to invest the time needed to give your book a fighting chance, then this course isn’t for you.

“I’m not a marketer”

That’s okay, you don’t need to be a master at marketing to produce results with this course. You do, however, need to have a willingness to put the work in. And with the information provided in this collection of lessons, you will be that much closer to establishing your author brand as you work toward getting your book into the hands of eager readers.

Don't let yourself get caught in a cycle of analysis paralysis that prevents your book from achieving its full potential.

The Better with Heather Guarantee

With my money-back guarantee, there’s no reason to hesitate.

After looking through the course, if you aren’t convinced that your publishing journey will be better with me by your side to guide you along the way, then no worries.

Just get in touch within 14 days of purchase to receive a full refund with no questions asked.

Bestsellers don't happen by chance

So, at this point you need to ask yourself; are you committed to doing everything you can to give your book a fighting chance?

Self-publishing changed my life, both financially and personally, and it can do the same for you. So, why hesitate when you can arm yourself with the inside secrets that your competitors use every day to soar to the top of the bestseller charts?

You’ve poured your heart and soul into writing your book, so why stop now when you’re so close to making your dreams a reality?

With the insider information found in this course, you’ll learn essential secrets on building your author brand, strategically positioning your book for maximum impact, and cultivating a devoted fan base who will happily support you throughout your career as an author, so that you never feel lost along the way.

If you’re committed to giving your book a fighting chance, it’s vital that you seize this opportunity to win out over the competition so that you can set yourself apart from those who only dream of success.

Knowledge is power so don’t wait. Join today and discover the secrets to self-publishing successfully.

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Frequently Asked Questions

When does the course start and when does it finish?

The course begins as soon as you purchase access. This course is designed so that you can learn at your own pace, which means that you can take your time and finish at your leisure.

How long do I have access to the course?

After enrolling, you will have access to the course for as long as it is available and published online.

What if I am unhappy with the course?

I would never want you to be left feeling dissatisfied. If you aren’t happy with the course after giving it a try for 14 days, send me a message and I will provide you with a full refund.

My Full Disclosure Disclaimer:

As someone who has spent a lot of time in this field, I want to make one thing clear; publishing a book is not a get-rich-quick situation. Hard work is going to be required and any success that you might see is not going to come over night.

Beyond that, the results that I’ve seen are not typical and, because each situation is unique, yours will definitely vary. I’ve invested years’ worth of time and effort into getting where I am today, and I’ve been lucky to experience the results that I’ve achieved.

Not all self-publishers will succeed, and this course does not come with any guarantee as to the results that you might see. Rather, this product is an educational tool that can be used to further your knowledge of the field.

Further, as with any business enterprise, publishing involves risk and, as such, some will succeed while others will fail. Finally, while all testimonials are genuine, they are not offered to imply a guarantee that you will achieve the same results.